Product Innovation: Leading Change through Integrated Product Development

★★★★★ 4.4 80 reviews

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Management number 232070077 Release Date 2026/06/18 List Price $3.86 Model Number 232070077
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This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students. Read more

ISBN10 0521842751
ISBN13 978-0521842754
Language English
Publisher Cambridge University Press
Dimensions 7.25 x 1.5 x 10 inches
Item Weight 3.14 pounds
Print length 640 pages
Publication date July 18, 2005

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